On Monday, July 3rd, 2023 at 3:56 pm, Lexica said:
The concept of "social media marketing" is about to crumble. It will just need a decent compilation of statistics regarding sales conversion rates on these sites to seal its fate. Most people don't use social media to shop for things. They use it out of boredom. It's like a habit - a "default" activity people use to distract themselves from unpleasant thoughts or activities or simply when there is nothing else to do.
I think aggressive advertising on social media may have created a doom spiral there. The advertising made people use adblockers, which made social media come up with even more aggressive advertising (e.g. on FB, these days, I've been told, you have to skim through large piles of ads before you see content from your acquaintances), which causes people to use it even less.